With the need to be more recognised and accessible online, small business are calling on SEO companies more than ever before to help them improve their organic rankings. This has resulted in a major influx of the market of SEO agencies. However, not all of them would prove to be worth your while.
So how can you dissect the good agencies from the bad? Here are three things you should consider when choosing your SEO company in Melbourne:
- Proof is in the pudding
Like searching for any good business, you need to be sure you can trust the company and whether they have a good track record. This is no different with your SEO agency. You should ask to see how results are going for their current clients and whether they have been able to achieve higher rankings. The data won’t lie and will give you a good indication as to how they might be able to help you.
- Beware of long contracts
If a potential SEO company says they can’t do business with you unless you sign a 6-month or 12-month contract, it should be a red alert from the get-go. This means they’re probably not accountable for their monthly results and could be shirking on their ability to deliver you the best service and results. You should aim to go with a company that offers shorter contracts, or no lock-in contracts that allow you to go from month-to-month and assess your progress.
- Transparent reporting
It’s important to know the progress of your rankings to see whether they are improving or not. Where did you start and how far have you come? Most companies can be running for 12 months or longer with their SEO agency and still not be clear about the movements in their rankings. You need information throughout your entire campaign, from the beginning to see your initial results, right through to a month-to-month analysis so you can track your movement.
If you need help with your SEO and are not sure which agency to partner with, feel free to get in contact with us to receive more information about our services.