If you’re new to the caper of SEO and online marketing, there’s much to consider about your digital strategy. One of the most important considerations should be the selection of keywords you aim to target to increase your presence in online search results.
This task is a tactical one that requires careful consideration about which terms you choose to target. To help you in this process, we’ve established six handy tips you can follow in your keyword research.
1. Think what would & wouldn’t attract YOUR customers
You know your customers better than anyone, so it’s good to put yourself in their shoes. What do you think they would be searching for? And alternatively, what do you think they won’t be searching for? If you can identify some of the more popular terms that you think would be used, you’re off to a great start!
2. Do your own Google search
There’s no better research than conducting it yourself. If you’ve identified some of the keywords you’d be keen to implement, search for them and see what comes up. Do you think you’d be able to rank highly amongst your competitors?
What you can also do is use Google’s predictive search, which provides suggestions once you start typing a term. It’s a good idea to consider other search terms similar to keywords you’re already thinking about.
You can see an example of a predictive search below:
3. Utilise keyword tools
There is a range of online tools that aim to help you establish a keyword set through different features. You can see the analytics on the terms and the tools usually provide suggestions. Most people aim to rank higher on Google only, but there is merit in targeting search terms for Bing as well.
Here’s a short list of the some of the online keyword tools:
- Google Keyword Planner
- Bing Keyword Research
- Keyword Tool
- SEMrush Keyword Research
- Moz Keyword Explorer
- KW Finder
4. Ensure your keywords relate to your products & services
Much like a lot of aspects of SEO strategy, relevance is key when planning your keywords. They should relate to what you’re trying to sell or promote, in particular, your products or services.
For example, if you sell men’s suits, then you should think about the terms that directly relate to your products, such as ‘mens suits’, ‘mens jackets’, ‘mens fashion’, ‘male fashion’ and more.
5. Promote prominent locations or particular stores
Depending where you’re located, be it locally or nationally, you should consider including your locations in your terms. This allows you to narrow your terms down to that particular area and target locations where you are based.
For example, a car dealership solely based in Brighton should focus on the term ‘car dealer Brighton’, or include terms for the surrounding suburbs. Whereas a national retailer could target terms that include ‘Melbourne’, ‘Sydney’ and other major cities, or even specify the search to exact towns or suburbs where they have stores such as ‘Richmond’ or ‘Bondi’.
6. Think about long-tail keywords
Long-tail keywords are usually longer in length and are much more specific than normal keywords. They might get less traffic to your website, but they are a great way to rank higher in the particular area you are targeting. This results in better leads landing on your site that are more likely to be converted.
Examples of long-tail keywords include:
- ‘cheap second-hand furniture dandenong’
- ‘natural remedies that cure the flu’
- ‘two bedroom apartments for rent in Brunswick’
- ‘helmet cameras for cyclists’
These six suggestions should help you think about keywords that will help you target particular search terms you’d like to rank higher for.
Of course, you can call on the expertise of our Digital Strategists, who can help you put together your keyword set. Get in touch with us anytime.
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