Blogging is a crucial SEO strategy that has been around for years, but as the digital landscape continues to evolve, so should your thought process with content marketing.
No matter what industry you’re in, there’s always a need for blogs that highlight your business’ products & services, as well as relevant trends. In fact, Hubspot conducted
a recent global survey that found 53% of marketers believe writing compelling, informative blogs is their top inbound marketing priority. If you put that in perspective, half of all marketers across the world believe that blogging is more important than spending money on paid ads.
The good news is that the majority of companies in Australia have adopted blogging as an important aspect of their digital marketing strategy. But could they be doing better? Here’s how increasing the number of blogs you produce on a monthly basis will help your SEO efforts.
Increase your organic rankings
Google is all about rewarding websites that upload fresh, relevant content on a regular basis. It shows to the search engine giant that you’re invested in continually improving your site and providing helpful information to consumers.
What you should see in return is an improvement in your rankings across your keyword set. Should you find that some of your keywords are fluctuating or not achieving what you would have liked to, you can write a blog on a specific topic to help you show up in the search results for that term.
Bring more traffic to your site
The more you blog, the more people will visit your site. That’s the underlying message according to Hubspot, which suggests that companies who post 16 or more blogs every month get up to 3.5 times more traffic than those that only post between 0-4 times.
Not only does it mean that you’re getting more eyes on your content, but you’re also building a great online reputation as an industry leader in providing useful information. By creating a strong trust factor, you’ll find that consumers will begin to choose your products or services over your competitors.
Higher chance of getting leads
In the same report, Hubspot also found that the more you blog, the more leads you’re likely to receive as well. It suggests that companies who post 16 or more blogs every month get around 4.5 times more leads than those who post 0-4 times.
How is this achieved? Well, every time you publish a blog, you should add a call to action at the bottom of the post such as a phone number, email address or sign-up form that helps you convert your leads.
Improve your bottom line
In short, the more blogs you post, the more people you’ll be able to attract to your website, resulting in more inbound leads and an increase in organic search rankings.
Ultimately, when you combine the impact of all these benefits, you’re providing your business with the best opportunity to increase profit.
If you’d like more information about how blogging can help your business’ SEO strategy, feel free to get in contact with us anytime.