Each year, digital marketing is becoming more advanced and innovative, and this year is no different. The strategies used the previous year are improved upon, or better ideas are introduced. However, even though there are plenty of new digital marketing trends, software, and strategies launched, there is plenty that is still staying strong. As a trusted digital marketing agency in Melbourne, we will discuss the tactics that are still relevant this year. Read our three points and broaden your horizons:
There is a reason why content is still king. Content is one of the most important aspects of getting people to your website. Without relevant content, nobody will want to visit the site or remain on it. Content that is engaging yet is linked to the services you offer is the best way to turn prospective customers into loyal paying customers. Engaging content can be shared on various social media platforms, and that will expose your website to a broader audience. Fantastic and engaging content is still a great way to get other websites to reference your content when tackling similar topics. This will also increase your site’s reputation.
Video is one of the more engaging ways to connect to your audience. For most, it is better to watch an appealing video instead of reading a long article. For example, a video can have a soft soundtrack in the background, a friendly voice discussing the relevant topic with attractive graphics. Video can be included in various social platforms such as Instagram, Facebook, Twitter, and YouTube, reaching a wider audience. What makes video an even better is that they are search-friendly will only increase in value each year.
This point is essential and will remain so for the foreseeable future. The reason conversion optimisation is important is that it is the ultimate goal, the proverbial pot of gold on the at the end of the rainbow. Focusing on conversion optimisation will help you stay ahead of your peers without spending money on advertising. Optimisation includes the landing page and conducting A/B test to increase the conversions from the incoming traffic.
Content marketing, video content and conversion optimisation are just some of the strategies that have been used for years and continue to work successfully. If you need help with your digital marketing in Melbourne, we have digital marketing consultants ready to make your website a success.