So you consider yourself a ‘jack of trades’, but evaluating your brand’s online presence after your attempt at digital marketing, it dawns on you that you are not the master of this field.
The signs are in front of you need to change and shake things up, or maybe what you need is a seasoned eye to conduct an expert assessment. At this point, you realise you need the expertise and services of a professional digital marketing consultant in Melbourne.
Before hiring a digital marketing consultant in Melbourne, you will need to ask the following perspective questions;
1- Do You Have Case Studies?
When you hired your full-time employees, you asked for references. The same should apply when looking for a digital marketing consultant in Melbourne.
You will need to also for their references who can attest to their previous work. Better yet, you can ask for case studies or examples of their previous work. Doing so allows you to see their quality of work, the achieved results, and if they are the perfect fit for what you need.
2- What Is Your Price?
Asking for how much they charge may seem like an obvious question to ask, right? As the savvy businessperson you are, you will enter into a business relationship without first determining the cost and if you can afford it.
However, asking a digital advertising agency in Melbourne about their price will not only help you ascertain if their fees fit into your budget. Should they charge a low price, it can be an indication of the quality of work you will receive. If the price is very high, you could be getting scammed.
3- How Will You Optimise My Content?
The most prevalent assumption when hiring a digital marketing consultant in Melbourne is that they will improve your content? That is their job, right?
As much as this is true, it is dangerous to rely only on assumptions; you will need to ask them what their plans are. A marketing consultant in Melbourne who is good at their job ought to know how to optimise your content, create new content, and how it will all work together.
4- What is Your Link Strategy?
One of the most crucial facets of search engine optimisation is link building. Without any links leading back to your website, improving your Google search rankings will be difficult.
It is essential how the method they will use to building links. The last thing you need is a digital marketing agency in Melbourne that resorts to white text or spam links that will risk your website being penalised.
5- How Will You Assess Your Campaigns?
How will they know if the work they have been doing for you is successful? Creating a digital marketing campaign in Melbourne for your business is not enough. The digital marketing consultant in Melbourne should have systems and procedures in place to analyse what they have implemented.
As such, they will need to deliver on updates about traffic and rankings so that you are assured they are continually monitoring what needs to be improved.
Are you looking for a world-class digital marketing consultant in Melbourne? At Melbourne Media Consulting, we have highly qualified and skilled consultants with a wealth of expertise to exceed your digital marketing expectations in Melbourne. Get in touch with us today.