SEM, what does this acronym stand for, what does it mean, and how can it benefit my business? Nine times out of ten, you have pulled what is left of your hair trying to figure out the answers to these two questions.
When people realise there is something that they need or want, the first instinctive port of call is their preferred search engines, with Google being the most popular choice. Thus, search engine marketing in Melbourne refers to the adverts that appear on top of organic search results, known as Pay-Per-Click (PPC).
As such, SEM is a crucial marketing channel that assists in generating web traffic, and it complements search engine optimisation (SEO) and content marketing efforts to get your brand on top of search engine results.
What are the benefits of search engine marketing in Melbourne? Well, carry on reading;
1) Advertise Directly To People Who Are Searching For Your Business
PPC in Melbourne personifies the phrase, “right place at the right time”. In other words, the unique benefit of a PPC campaign in Melbourne is that your advert is served to a consumer at the exact moment they are searching for what you offer.
Click-throughs are encouraged when searchers are provided with relevant content at the exact moment they need it, and in turn, this raises the likelihood of a sale or conversion. The ROI of PPC campaigns in Melbourne has shown to be five times higher as compared to other online advertising channels.
2) Drive Immediate Results
There are different ways, through search engine marketing in Melbourne or SEO, that can be used to increase the visibility of your brand on search engines.
SEO is the optimal avenue to take to boost your ranking in organic search results, but it can take months to get results even for the most skilled marketer. With PPC ads in Melbourne, your business can quickly be ranked on the first page of Google and other search engines.
3) Maximise Your Ad Spend Through The PPC Model
PPC in Melbourne only counts towards your budget when there are clicks on your adverts. Such a pricing structure is different from Cost-Per-Thousand (CPM) that charges for every 1,000 impressions, regardless if there are clicks or not.
As such, PPC in Melbourne is ideal for small to medium-sized businesses and the most reliable for online advertising.
4) Flexible Budgeting
When it comes to setting your budget, PPC campaigns in Melbourne offer more flexibility. If you need to run a more substantial scale sale or promotion and scale up your efforts, all you need to do is to increase your budget or add more keywords. By doing this, you are increasing the number of times your ad is seen, therefore increasing your campaign’s performance.
Melbourne Media Consulting is a bespoke search engine marketing agency in Melbourne with tried and tested creative techniques to get your brand visible online. Call us!