Considering there are so many web marketing agencies in Melbourne, how can you tell the difference between the good, the not-so-good and the downright dodgy ones? Especially when you’re not an expert in the field, it’s difficult to grasp what exactly your SEO agency is doing for you. We’re here to help you understand what your SEO consultants SHOULD be doing to help increase your company’s online presence and revenue.
Focus on value, not price
Offering you good value and offering you a good price are two different things. What’s important to know is that cheaper isn’t always better. There are many SEO companies in the industry that pitch themselves based on the fact they are cheaper than their competitors, but they might not actually deliver you good results. We all too often come across businesses that might be paying $500 per month, and have been with the same company for 2-3 years, yet they are still nowhere to be seen on page 1 of Google. Ultimately, you’re paying peanuts to get monkeys! A good value SEO agency will be able to show you tangible movement, even within the first month and will not shy away from highlighting your rankings and traffic.
Targeting to convert
When you start your campaign, are you focusing on the right terms that are going to generate revenue? It’s crucial that you check the key phrases your digital agency is suggesting to ensure that they will actually lead to generating sales, not just awareness. They should focus on the products or services that will get your business in front of new areas of opportunity.
Regular reporting – keeping you updated
Monthly reporting is important, but a face-to-face strategy review is even more important. Are you merely getting a PDF of your rankings movement or are you engaging with your Digital Strategist to discuss the progress of your campaign? The digital space is constantly changing, and it’s vital that your SEO company is keeping you abreast of these changes to make sure that your strategy is constantly aligned with your business goals.
Quality content is king
You’ll rarely be able to improve your rankings without an engaging and localised content marketing strategy. Quality articles that are not merely produced from a rankings perspective, but to inform the audience and provide a legitimate benefit. They need to represent your brand the way you want them to so you can relate to your readership.
Constant industry updates and recommendations
Digital marketing is one of the fastest moving industries and if you’re not up to speed with the latest changes, you will miss out on crucial business opportunities. After all, you always want to have the edge on your competition! That’s why your SEO agency should be constantly updating you on new additions to the space. For example, have you ever heard of Google Posts or the Question/Answer feature on your Google My Business (GMB) page? Being on top of these updates is the best way to stay ahead of your competitors.
Maintain good results
In your digital marketing strategy, there’s nothing more important than the success of your rankings and there needs to be a clear demonstration of constant improvement. If your current SEO company isn’t striving to better your results each month, then it’s pretty clear that they’re not right for you.
If you’re looking for a digital agency in Melbourne that will help you succeed in all these areas, feel free to get in contact with one of our Digital Strategists today!
Related Tag: SEO Company Melbourne