When using SEO to promote your business online, you need to understand how long its various processes will take. The depth and breadth of work required definitely necessitates a dedicated internal resource for its day-to-day management. If you are reading this, chances are that person is you! You probably want to know exactly how long it will take to do the most commonly required SEO actions in order to account for the money, time and effort that your business (and you) will be putting into it. So what is the answer?
While the overall time spent on SEO will depend on the unique needs and goals of your business as well as your budget and scope of the work involved, you can predictably spend the following amounts of time on these common SEO activities:
Setting up your website’s SEO – 10 to 40 hours
The reason this varies so much is that it will depend on the size and complexity of your website and what condition it is in. It also excludes all design and development that you might need to do.
The average process of setting up a website for an SEO campaign can involve many activities, but the most vital ones are usually structuring and updating its sitemap, making sure it uses title and meta tags/descriptions, making sure it performs quickly and making sure it is protected from security threats.
SEO website troubleshooting and Maintenance – 3 to 12 hours
Once you’ve gone through the full process of setting up your website’s SEO you will still need to set aside time every other week to make any on page error fixes or adjustments necessary. This could involve everything from fixing minor crawl errors to updating your sitemap – 3-12 hours should be sufficient provided the problems aren’t major.
Populating your website with SEO optimised content – 3 to 50 hours
The reasons these numbers range so dramatically is that it all depends on how much content you are creating and how complex it is. If you’re writing simple, keyword optimised blog posts every other week it won’t take very long. If you’re publishing long and technical articles, you can expect to spend many more hours.
The following numbers should you give a reasonable guideline on how much time you can expect to spend on getting your SEO started. This should help you plan yourself over the next few months with success! Alternatively, if you don’t have the time, knowledge or resources to do SEO yourself your local SEO company Melbourne Media Consulting are more than happy to help!
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