Google Posts | Promote Your Small Business

Google is the gift that keeps on giving for small businesses, that’s if you take full advantage of the slick new features it provides. The latest awesome addition is Google Posts, which is going to add a heap of extra value to your Google My Business (GMB) page.

Launched on July 22^nd – very recently – the feature directly links to your GMB page, allowing you to create customised posts such as:

Sales or promotions
Top performing or new products
Upcoming events

Google Posts actually isn’t a brand new feature, it was once known as ‘candidate cards’ used by politicians to post content that would relate to particular political searches. It was then made available to a select group of small businesses and has now been launched for all GMB listings.

Why should you utilise it?

With 82% of people turning to search engines for information about local products and services, your GMB listing is crucial to getting you noticed amongst your competitors. Google Posts is a huge opportunity to showcase your unique product, big sale or latest offer.

The reality is, people want to know more about a business before purchasing a product or obtaining services. Here’s another great chance to tell them what makes you unique and why you deserve their business. In short, it’s gamechanging!

How does it work?

You can create Google Posts in your own GMB account, where you’ll find the new addition in the left-side menu. Once you find it, you’ll notice how easy it is to create your posts, by following these few simple steps:

Add a feature image of your product or event
Write 100-300 words to describe your post
Include a link to the relevant webpage
Add a call-to-action – such as buy, reserve, sign up or get offer
Schedule your start/end dates and times

Once you’re ready to make your post live, you can first check out a preview of what it will look like, and then simply publish it.

Here are screenshots of an example of how to create a post:

Any digital marketing company that does SEO for your local Melbourne organisation needs to be fully aware of this new feature and how it can help optimise your content.

If you haven’t got a GMB listing or need help with your SEO, partner with Melbourne Media Consulting to enhance your online presence.

Craig Gaff

22:59 20 Feb 18

Lawrence and the team at Melbourne Media have helped grow our business from being slightly on the map to the best on the map. I would highly recommend them to anyone looking for more web traffic, generated web leads and business growth thru exposure. A BIG thank you from all the team here :)

Roger Bell

04:55 10 Jul 17

Since engaging the services of Melbourne Media in January 2017 we have had an astounding improvement in our rankings. Matt undertook the appropriate analyses necessary of both our websites and implemented the changes required to get us ranking organically on page 1 in all key areas of our practice. Matt has provided exceptional support and his expertise has been invaluable. Prior to Melbourne Media taking over our SEO we were mostly ranking behind our competitors. We are provided with regular reports, face to face meetings and recommendations to keep us ahead of our competitors. I would sincerely recommend both Matt and Lawrence who have, and continue to improve our rankings, websites and provide all the support we need. North Western Vascular genuinely thanks and recommends Melbourne Media based of their service.

Into Blinds & Plantation Shutters Melbourne

05:35 06 Sep 17

Matt and Travis have been so helpful to our company. Bringing up our social media leads and helping us achieve our goals in certain areas, I highly recommend using MMC to anyone looking to achieve greater things.

Rachael Eade

04:01 17 Jul 17

The team at MMC are professional, friendly, knowledgeable and always helpful. At Bevilles we've been thrilled with the SEO improvement we've seen in the time we've been working with them. Mik and Lawrence are lovely to deal with. I would not hesitate to recommend them highly to anyone looking for a fantastic SEO partner.

Kevin O'Sullivan

07:13 09 Mar 17

After talking to a number of Search Engine Optimisation Companies we were very impressed with the simple way Melbourne Media described what they could achieve for us and the costs involved. They followed through and got some good results for us in a very competitive market. Mik and his team were all over our site and every detail that was happening with it, making sure it was all reported back to us. Happy to recommend them to anyone wanting a no fuss injection into their digital footprint. Kevin...

Kylie Barnard

01:00 12 Jun 18

We have been with Lawrence and his team for several years, and the growth we have seen in our business has been beyond our expectations. We have 1:1 regular meetings with Matt and the work that goes into our website is updated regularly and is timely. We meet to discuss are google rankings and Matt provides suggestions as well as listening to us as to where we want to go and how the business is performing. We are constantly adding blogs and the changes are updated within 24hrs. Would highly recommend Melbourne Media Consulting.

lisa richardson

03:30 19 Dec 16

Since appointing Melbourne Media company for our Website optimisation we have been more than pleased with their professionalism and most importantly their results. Lawrence and his team are responsive to our needs and have introduced us to an extensive network of professionals that have combined together to really make great headway with our online presence, in contrast to who we were using prior the difference was huge. We look forward to working with them next year and watching our sales grow as a result. Thanks guys.

Mark Ottley

06:22 06 Jan 17

Melbourne Media Consulting are fantastic. Our business had lots of issues with other digital marketing companies being costly and confusing in what they were actually doing for us but moving to Melbourne Media in March 2016 was a complete breath of fresh air. They provide total transparency with costs, superb communication and provide highly skillful technical work. Highly Recommended.

Callum Stanford

05:04 21 Aug 18

It isn't often that I feel compelled to write in to compliment a business on their service however I could not pass up on this one as it was beyond good. I just wanted to give a massive thumbs-up to Melbourne Media Consulting! I spoke to Lawrence earlier today about getting some good quality advertising after hearing from one of their customers who was beyond happy with the results since they began advertising with Melbourne Media Consulting. It was established fairly early in the phone call that they are currently way beyond my available budget but despite that we spent close to half an hour talking which was mostly Lawrence giving me some free advice and tips on how to do some things myself. It's quite obvious that MMC want people to succeed in their business endeavors and I will have no hesitation about hiring them when my business grows enough to make the exercise affordable. I was treated like an A+ customer and I'm not even a customer (yet!). If more businesses shared the philosophy of Melbourne Media Consulting, the Australian economy would be booming. I understand their philosophy is about being open and honest, and doing the right thing by people; this has been very well demonstrated. Thanks again.

Lachlan MacDonald

00:40 27 Aug 18

It isn't often that I feel compelled to write in to compliment a business on their service however I could not pass up on this one as it was beyond good. I just wanted to give a massive thumbs-up to Melbourne Media Consulting! I spoke to Lawrence earlier today about getting some good quality advertising after hearing from one of your customers who was beyond happy with the results since they began advertising with Melbourne Media Consulting. It was established fairly early in the phone call that they are currently way beyond my available budget but despite that we spent close to half an hour talking which was mostly Lawrence giving me some free advice and tips on how to do some things myself. It's very obvious that you guys want people to succeed in their business endeavors and I will have no hesitation about hiring you when my business grows enough to make affordable. I was treated like an A+ customer and I'm not even a customer (yet!). If more businesses shared the philosophy of Melbourne Media Consulting, the Australian economy would be booming.

Sam Lane

04:59 17 Sep 18

Our business started as a client of Melbourne Media over a year ago and they have shown of some significant increases in traffic flow and conversion to our site. (Over 500% increase in areas and we'd already been with another SEO/SEM firm) Both Mik and Lawrence know their stuff and will always lead you in the right direction for your business by utilising your funds in the right areas to make them count. I've suggested Melbourne Media to several friends of mine that are business owners!

Google Posts – What You Need To Know About This New Game Changer