As the digital space becomes more and more competitive, and users are bombarded with information, an increasing number of people are turning to recommendations and reviews to make an informed decision. In 2017, 97% of consumers read online reviews before making a buying decision, and they were just as likely to trust reviews that were given online by strangers as they were with reviews from friends and family.
So, what does this mean for your business? Well, if you haven’t been monitoring your reviews, it could be costing you. Positive reviews hold a lot of weight with consumers and you should be looking to gather as many positive Google Reviews as you can. Not just in an effort to enhance your online reputation, but it can also help increase your Google rankings.
Utilising Google My Business
Google is by far the most popular way for people to read reviews, so it is important for your business to have a Google My Business Page, which acts as the first port of call when someone searches for your business name on Google.
You can set this page up by starting a Google My Business account. Once you have verified all of your business’ information, you should be able to start receiving reviews.
How to get more positive Google Reviews
A survey conducted by ReviewTracker found that a consumer is 21% more likely to leave a review after a negative experience than a positive one, meaning businesses need to be proactive in their approach. There are many ways you can encourage customers to leave feedback about their positive experience, both directly and indirectly.
Ask for a review
If you are dealing with customers face-to-face, you can ask them to leave a review if they have enjoyed their experience with your business. If you don’t want to be so forward, a reminder, like a banner or business card, at the point-of-sale can prompt them to leave a positive review later on. If you are an online business, you can build a workflow to automate a review or feedback form which will be sent to customers after a specific period of time.
Keep it simple
Customers don’t realise how important positive Google Reviews are to your business so they won’t be proactive in writing them. However, if you make leaving a review easy, customers will be more likely to leave one. A social media post, call-to-action banner on your website or review link under your email signature will be a subtle prompt to remind customers to leave feedback for your business. If you have chosen to build a review email into your workflow, ensure that the design of the email is clean, has a simple message and a link leading them straight to the review section of your Google My Business page.
Respond to customers
Good customer service doesn’t stop once the business transaction has been completed. Around 53% of customers expect businesses to respond to their online review within seven days. Acknowledging existing Google Reviews will show customers that you appreciate their business, and will also entice other customers to leave their own reviews. This also includes responding to negative reviews.
Online reviews hold significant weight in a consumer’s mind and if your business isn’t actively seeking to increase positive reviews on Google, it could be impacting how many leads you are able to convert.
If you want more information about Google Reviews or you’re keen to take your business’s marketing strategy to the next level, get in touch with one of our expert Digital Strategists today!