Marketing your business online using Local SEO can put your business on the first page of Google in a way that promotes your products to your client base when they are searching for a local business. Take advantage of the variety of strategies that Local SEO uses, including incorporating localised content onto your web page with online reviews from satisfied customers to help you get ranked better by search engines.
Online marketing is ever-changing, however, there are some defining factors of good SEO that remain the same.
You need to ensure that your name, address, and phone number with area code is consistent. Surveys have shown that the presence and accuracy of this kind of information are very important, so that people are able to find you and get in touch with you – not everyone is part of the digital era and the older generation still prefer to use the phone rather than email.
In order to ensure that your local search engine optimisation strategy is working for you, you need to make sure that you are employing the right strategies to boost your search results with the search engines. Keywords in this instance are important so make sure you are using the correct ones.
Local searches are mainly aimed at finding a specific business, so you need to focus on your credibility. A big contributing factor to credibility are the reviews you receive from customers – both near and far. Your website needs to focus on quality not quantity to draw and retain the attention of your customers. 90% of customers are influenced by positive reviews. High-quality content will bring people back to your site, creating a quality user experience.
Keeping your content sharp, to the point and easy to find ensures that customers don’t have to search too hard for what they are looking for – something that could make them leave your page faster. If your content is also engaging and interactive, your customers will not only remember where they got their information from, but also remember your business as the credible source where they found what they were looking for.
Also, make sure that your page is accessible via mobile. More and more people are searching for businesses to meet their needs using their phones, so make sure you are not missing out on this huge opportunity.
Another opportunity you should not overlook is claiming your business on one of the many free listings and online business directories.
Local search trends are getting stronger and stronger, so make sure that you are taking advantage of Local SEO to boost your business before your competitors catch on. Speak to your local SEO Agency Melbourne Media Consulting today and find out how we can get your ranking on top of your competitors for your local area.
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