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SEO

Search Engine Optimisation

If you want to improve your online presence, engage with your customers, get more leads, and enhance your credibility - Melbourne Media Consulting are the right SEO partner for your business. SEO is one of the most important components of online marketing as it not only delivers a significantly higher percentage of search engine traffic then any other medium, it also enhances a business's perception of credibility.

WHAT IS SEO?

In the early 1990’s, website owners woke up to the idea that having higher visibility on search engines was directly linked to a significant increase in web traffic, which in turn yielded more customers. Quite simply put, Search Engine Optimisation - or SEO - is the science of crafting a website so that it can be effectively read, or “crawled” by Search Engines and therefore rank higher in search results for relevant keywords.

Google is by far the dominant Search Engine in Australia, accounting for more than 90% of total searches conducted. Google’s number 1 priority and ultimate goal above all else - is to provide highly accurate & relevant data to its users. Being able to give people the information they are searching for quickly and efficiently is what has solidified its market position to date. Given that Google’s revenue is predominantly generated by Ad Clicks, if consumers stop using Google due to poor or inaccurate results, Google will lose its core position in the market and users will start to migrate to other Search Engines that may be able to provide better results, e.g. Yahoo or Bing.

Melbourne Media Consulting are true specialists in the art of Search Engine Optimisation. Speak to one of our SEO Strategists today and see a significant improvement in your rankings within 30 days.

We partner with businesses across all industries in the Melbourne Metropolitan area.

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WHY USE SEO?

SEO Will Help People
Find Your Website

Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.

SEO gets your business found, noticed, and loved.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.” Your customers may not admit it, but high search rankings makes you more credible in their eyes.

SEO Has One of the Best
ROI’s in Advertising

SEO rewards your business for its efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. Search engines will position your business at the exact time that your customers need you.

SEO Beats Paid Traffic

Maybe you already use Google Adwords (or other PPC advertising) very successfully, and in an ideal world you want your business dominating all three areas on the front page - Ads, Map Listings and Organic Results. However, when compared directly to each other, PPC will generate an average of 1.5-2% click through rates, compared to a whopping thirty three percent of traffic achieved from a first position organic result. Even position number ten organically (bottom of page one) will still in most cases attract a higher click through rate than that of an AdWords campaign.

WHY PARTNER WITH US FOR YOUR SEO?

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No Contracts

Not sure about SEO? Had a bad experience in the past? Our business philosophy is quite simple - if we stay true to our word and deliver on our promises our clients will stay with us. If you don't see tangible movement in your rankings within your first month with us - or you simply feel at any point in our partnership that we aren't holding up our end of the agreement - you are free to leave. We want our customers to stay with us because they are happy with our results and service, not because they are "locked in." This principle has earned us our excellent reputation and makes it very easy for companies to trial our services.

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Dedicated

We’re 100% dedicated to making the web simple and profitable for all of our clients. Unlike other SEO companies Melbourne, we truly partner with our clients for the long term. We ensure that our SEO campaigns are individually suited to our clients needs, and we aim to include not only high volume search terms but high converting terms. If the campaign is not working for our clients, it isn’t working for us.

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Tailored Strategy

Our gurus will design a tailored SEO strategy and campaign using Online PR, Content Marketing and Technical work to drive the right types of traffic and customers to your site.

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White Hat

You can also guarantee that no black hat or spammy SEO tactics will be used; only white hat strategies to boost the relevancy and authority of your site in your desired market. Abiding by Google’s best practice guidelines is our number one priority.

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True Specialists

Specialists in all areas of SEO. We are exceptional at what we do, and pride ourselves on being able to articulate exactly what we do in a way our clients can understand. this is why our clients stay with us for years.

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Proven Results

Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.
Proven results for hundreds of businesses across Melbourne including South Yarra, St Kilda, Richmond, Fitzroy, Abbotsford, Hawthorn, Melbourne CBD, South Melbourne and throughout Australia.

SPEAK TO US TODAY

Ready to take your digital marketing to the next level? Get in touch with one of our Digital Marketing Consultants today.