Just when you thought you’d seen it all, Google comes up with a revolutionary idea where a robot can have a conversation on your behalf. Yep, we’re actually here!
At the recent annual Google I/O conference, CEO Sundar Pichai launched some incredible initiatives that the tech giants have been working on which not only aim to help improve the way we interact with our devices, but will directly impact our daily lives.
If you’ve not heard of any of Google’s latest updates, here are the three most intriguing and remarkable developments we should all be aware of:
Imagine, you’ve got no time to book yourself a haircut appointment and of course, you don’t have a personal assistant to help you… or do you? In steps your Google Assistant, who can have a conversation on your behalf. Don’t believe us? Just take a look at this video below:
As you can see, this new initiative will allow you to book appointments and services via your Google Assistant, which is now on more than 500 million devices worldwide, and will branch out to 80 different countries and 30 languages by the end of the year.
The most sophisticated aspect of Google Duplex is that the conversation can take place with the unsuspecting employee having no idea that they are talking to a robot. Set to launch with six new voices, Google Assistant has been tailored to make the “conversational experience as natural as possible”, according to Google.
Whilst there is no indication of an official launch date for this feature, it’s certainly a huge step forward in the integration between artificial intelligence (AI) and humans.
What we can do with the camera on our phones has now gone to another level, with three initiatives that have been developed for Google Lens.
Firstly, you can now use Augmented Reality directions to provide you with an interactive navigation of your route.
By pairing AI with Street View data, you’ll be able to use Augmented Reality to point you in the right direction and guide you with every turn. When you point the camera towards buildings and landmarks, the visual positioning system will be able to recognise that particular place and not only provide you with directions to your destination, but also bring up information about that location.
Although it’s not all that much different to what we can do on Google Maps right now, the interactive aspect will make it that much harder for us to get lost!
Secondly, Google Lens can also be used to search similar products when the camera is pointing towards a certain item. It’s assuming recognition will provide you with information about that item, as well as bring up lookalikes so you can search that product online.
Known as Style Match, this features will work on clothes, shoes, home décor and other products, allowing you to browse the world around you using your camera.
Finally, Google Lens will also be able to read and interpret text and imagery from the real world and show a relevant piece of information or webpage. For example, Google showed a camera pointed at a dog, which brought up information about ‘Labradoodles’.
The feature can also analyse words and phrases, such as front pages of books and newspapers, and uses semantic understanding of meaning and context to show relevant results. Or, you could even use the trick of pointing your camera at a written down password, which is identified by your device and can then be pasted into the text field of your smartphone.
Gmail Smart Compose
Similar to Google search’s auto-complete function, Smart Compose is a new AI-powered tool that can provide you with suggestions as you draft an email. As you begin a sentence, a relevant contextual phrase will appear and all you need to do is click “tab” to use it. The aim is to speed up your email drafting experience and eliminate the likelihood of grammatical or spelling errors.
Google continues to lead the way – closely followed by Apple and Samsung – in regards to the way in which we can engage with our devices. These initiatives, plus around 100 others that were launched at the Google I/O, are all about integrating AI with our daily lives and creating shortcuts when searching for a particular product, service or in this case, route.
What does it mean for your business?
In short, not all that much. What is important is that you are optimising your website to rank higher in Google Local, so that your business is found when people are at or nearby your location. If there is incorrect information or details, then it could be detrimental to securing new leads.
If you’d like more information about any of these updates or how you can best prepare your business to take full advantage, get in touch with our Digital Strategists today!