It seems that just as soon as you’ve gotten the hang of a new Google search engine algorithm that a new one comes out. As a business trying to keep your content and SEO strategies effective this can feel overwhelming, with each change necessitating time-consuming updates and amendments.
At Melbourne Media Consulting we’ve witnessed dozens of algorithm updates come and go and have concluded that businesses (and the strategies they employ) can stay ahead of these constant changes by focusing on quality.
When Google released the Panda update to its core algorithm, it targeted websites creating or reproducing low quality, duplicated, spammy and ad-filled content, heralding a new age in search engine optimisation that continues to this day. Most websites have learnt by now that adverts are good in moderation but that you cannot fake quality content in your website copy, link building or blog articles.
When Penguin was released a few years later it targeted websites guilty of using poor quality and spam-filled backlinks. Hummingbird further brought home the fact that cramming in keywords with no context was not enough and that websites needed to create actual content addressing the needs of the customers, considering their search behaviour patterns.
All of these changes (and the smaller ones that came after them, eg “Fred” etc) all seem to echo the same thing. It seems that Google can consistently tell if websites are faking it and that the only way to master a truly effective SEO or content strategy is to focus on creating quality content (from blog articles to social media posts to backlinks) and to earn backlinks genuinely instead of through less scrupulous means. It also means that websites need to meet clients where they’re at by creating websites that can be easily accessed on any device with fast loading times and easy to navigate pages.
By simply prioritising quality in every element of your strategy you can be sure to stay ahead of most upcoming algorithm changes and keep your strategy evergreen. Just remember that it’s not something you have to do alone and that professional digital agencies such as ourselves exist to assist you in doing so. If you are looking for professional SEO consultant in Melbourne, please give us a call and speak to one of our Digital Media Strategists today.
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