What You Don’t Do When It Comes to SEO

Search engine optimisation is an extensive process, one that should not be neglected by any company that wants to online visibility. To stay ahead of the pack, head and shoulders above the rest, continuously optimising your website is vital. You may understand how to get to the top of search engine results pages and how to remain there. However, you can easily undo the hard work that has been accomplished by a Melbourne SEO consultant, bringing success to the website.

Don’t Use Underhanded Tricks

Google is smart, brilliant and trying to use tricks as an unethical marketing method will not work. When the search engine, which has an algorithm that is continuously updated, finds an unethical trick, it will penalise the website it features on. When the trick is disavowed, all the effort used to employ it in the first place has come to nought. It will also negatively impact the reputation of the website, so avoid keyword stuffing, irrelevant keywords, invisible text, duplicate content and other tricks.

Not Forgetting About Metadata

All the little details that are important for the success of any optimisation process including headings, Alt tags, custom URLs and even snippets. These are important when providing content to the CMS, something that website visitors do not get to see. However, they are essential to search engine websites and how visible they are when people are searching.

Time Is Money

Your website may have everything a searcher needs, but if they have to wait for it to load, then they will lose interest. If a website takes longer than about three seconds to load, it will affect the search engine results pages performance. It is one of the factors that search engine sites look into when ranking webpages as it affects user experience.

These are just three points that can help you retain the success of your website. If you want your website to grow and avoid making these mistakes, then you can hire the help of Melbourne Media Consulting. We provide seo services in Melbourne, including PPC, social media marketing and other digital marketing services. Let us bring you the success you deserve.

Craig Gaff

22:59 20 Feb 18

Lawrence and the team at Melbourne Media have helped grow our business from being slightly on the map to the best on the map. I would highly recommend them to anyone looking for more web traffic, generated web leads and business growth thru exposure. A BIG thank you from all the team here :)

Roger Bell

04:55 10 Jul 17

Since engaging the services of Melbourne Media in January 2017 we have had an astounding improvement in our rankings. Matt undertook the appropriate analyses necessary of both our websites and implemented the changes required to get us ranking organically on page 1 in all key areas of our practice. Matt has provided exceptional support and his expertise has been invaluable. Prior to Melbourne Media taking over our SEO we were mostly ranking behind our competitors. We are provided with regular reports, face to face meetings and recommendations to keep us ahead of our competitors. I would sincerely recommend both Matt and Lawrence who have, and continue to improve our rankings, websites and provide all the support we need. North Western Vascular genuinely thanks and recommends Melbourne Media based of their service.

Into Blinds & Plantation Shutters Melbourne

05:35 06 Sep 17

Matt and Travis have been so helpful to our company. Bringing up our social media leads and helping us achieve our goals in certain areas, I highly recommend using MMC to anyone looking to achieve greater things.

Rachael Eade

04:01 17 Jul 17

The team at MMC are professional, friendly, knowledgeable and always helpful. At Bevilles we've been thrilled with the SEO improvement we've seen in the time we've been working with them. Mik and Lawrence are lovely to deal with. I would not hesitate to recommend them highly to anyone looking for a fantastic SEO partner.

Kevin O'Sullivan

07:13 09 Mar 17

After talking to a number of Search Engine Optimisation Companies we were very impressed with the simple way Melbourne Media described what they could achieve for us and the costs involved. They followed through and got some good results for us in a very competitive market. Mik and his team were all over our site and every detail that was happening with it, making sure it was all reported back to us. Happy to recommend them to anyone wanting a no fuss injection into their digital footprint. Kevin...

Kylie Barnard

01:00 12 Jun 18

We have been with Lawrence and his team for several years, and the growth we have seen in our business has been beyond our expectations. We have 1:1 regular meetings with Matt and the work that goes into our website is updated regularly and is timely. We meet to discuss are google rankings and Matt provides suggestions as well as listening to us as to where we want to go and how the business is performing. We are constantly adding blogs and the changes are updated within 24hrs. Would highly recommend Melbourne Media Consulting.

lisa richardson

03:30 19 Dec 16

Since appointing Melbourne Media company for our Website optimisation we have been more than pleased with their professionalism and most importantly their results. Lawrence and his team are responsive to our needs and have introduced us to an extensive network of professionals that have combined together to really make great headway with our online presence, in contrast to who we were using prior the difference was huge. We look forward to working with them next year and watching our sales grow as a result. Thanks guys.

Mark Ottley

06:22 06 Jan 17

Melbourne Media Consulting are fantastic. Our business had lots of issues with other digital marketing companies being costly and confusing in what they were actually doing for us but moving to Melbourne Media in March 2016 was a complete breath of fresh air. They provide total transparency with costs, superb communication and provide highly skillful technical work. Highly Recommended.

Callum Stanford

05:04 21 Aug 18

It isn't often that I feel compelled to write in to compliment a business on their service however I could not pass up on this one as it was beyond good. I just wanted to give a massive thumbs-up to Melbourne Media Consulting! I spoke to Lawrence earlier today about getting some good quality advertising after hearing from one of their customers who was beyond happy with the results since they began advertising with Melbourne Media Consulting. It was established fairly early in the phone call that they are currently way beyond my available budget but despite that we spent close to half an hour talking which was mostly Lawrence giving me some free advice and tips on how to do some things myself. It's quite obvious that MMC want people to succeed in their business endeavors and I will have no hesitation about hiring them when my business grows enough to make the exercise affordable. I was treated like an A+ customer and I'm not even a customer (yet!). If more businesses shared the philosophy of Melbourne Media Consulting, the Australian economy would be booming. I understand their philosophy is about being open and honest, and doing the right thing by people; this has been very well demonstrated. Thanks again.

Lachlan MacDonald

00:40 27 Aug 18

It isn't often that I feel compelled to write in to compliment a business on their service however I could not pass up on this one as it was beyond good. I just wanted to give a massive thumbs-up to Melbourne Media Consulting! I spoke to Lawrence earlier today about getting some good quality advertising after hearing from one of your customers who was beyond happy with the results since they began advertising with Melbourne Media Consulting. It was established fairly early in the phone call that they are currently way beyond my available budget but despite that we spent close to half an hour talking which was mostly Lawrence giving me some free advice and tips on how to do some things myself. It's very obvious that you guys want people to succeed in their business endeavors and I will have no hesitation about hiring you when my business grows enough to make affordable. I was treated like an A+ customer and I'm not even a customer (yet!). If more businesses shared the philosophy of Melbourne Media Consulting, the Australian economy would be booming.

Sam Lane

04:59 17 Sep 18

Our business started as a client of Melbourne Media over a year ago and they have shown of some significant increases in traffic flow and conversion to our site. (Over 500% increase in areas and we'd already been with another SEO/SEM firm) Both Mik and Lawrence know their stuff and will always lead you in the right direction for your business by utilising your funds in the right areas to make them count. I've suggested Melbourne Media to several friends of mine that are business owners!

Duncan Thompson

00:19 26 Aug 16

Chris and the team at Melbourne Media Consulting are great to work with and have been essential in improving our online presence for our website and for all our social media requirements. Mik is very knowledgeable concerning all SEO areas. Travis is up to date with all social media formats. The whole team are a pleasure to work with. They have increased our knowledge of these areas along our journey, always willing to explain any points and answer any of our uninformed questions. Thank you. We look forward to our monthly review meetings and are seeing increased traffic for our website and leads through the office in general. Keep up the good work. We would not hesitate to recommend Melbourne Media Consulting and their services. David DriverGeneral ManagerDuncan Thompson Extensions.