Search engine optimisation is an extensive process, one that should not be neglected by any company that wants to online visibility. To stay ahead of the pack, head and shoulders above the rest, continuously optimising your website is vital. You may understand how to get to the top of search engine results pages and how to remain there. However, you can easily undo the hard work that has been accomplished by a Melbourne SEO consultant, bringing success to the website.
Don’t Use Underhanded Tricks
Google is smart, brilliant and trying to use tricks as an unethical marketing method will not work. When the search engine, which has an algorithm that is continuously updated, finds an unethical trick, it will penalise the website it features on. When the trick is disavowed, all the effort used to employ it in the first place has come to nought. It will also negatively impact the reputation of the website, so avoid keyword stuffing, irrelevant keywords, invisible text, duplicate content and other tricks.
Not Forgetting About Metadata
All the little details that are important for the success of any optimisation process including headings, Alt tags, custom URLs and even snippets. These are important when providing content to the CMS, something that website visitors do not get to see. However, they are essential to search engine websites and how visible they are when people are searching.
Time Is Money
Your website may have everything a searcher needs, but if they have to wait for it to load, then they will lose interest. If a website takes longer than about three seconds to load, it will affect the search engine results pages performance. It is one of the factors that search engine sites look into when ranking webpages as it affects user experience.
These are just three points that can help you retain the success of your website. If you want your website to grow and avoid making these mistakes, then you can hire the help of Melbourne Media Consulting. We provide seo services in Melbourne, including PPC, social media marketing and other digital marketing services. Let us bring you the success you deserve.
